InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.
Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professionals views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.
We at InVeritas Research help our client to identify and recruit (usually 4-8 in groups) the target audience of same profile and encourage them to discuss the specific topic and help understand perspectives and experiences of a particular industry, community or consumers which further help our clients to gain insights and strategize their approach.
At InVeritas Research we are experts in recruiting and our moderators are highly experienced in conducting Focus group discussions.
Online Focus Group:
We also offer online focus group in which the respondents can participate from any geography in the world and share their views by just logging on the internet with other respondents just like in the traditional approach.
InVeritas Research Facility is well equipped with the latest technology including:
- Focus Vision video conferencing /remote monitoring
- High-speed internet
- Audio and Video recording – Research delivered on DVD, wav, flash drive or uploaded on secure FTP website.