Central location test or interview is a quantitative method of market research and is conducted in a specialty adapted facility where a larger group of respondents can gather and participate in the survey.
Central location test is the practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.
InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa and North and South American regions.
We implement high quality and quick services to let the clients know the feedback about the new or modified product launch, concept checking, designs and efficacy of the product or effectiveness of the scientific promotion aids and commercials.
We have conducted following researches using Central location tests:
- Products test
- Scientific promotion aids effectiveness
- Packaging tests
- Sensory testing
- Concept test