Omnibus research is a quantitative research methodology where data on a wide variety of subjects is collected during the same interview. InVeritas Research conducts a number of interviews with the target respondent group cost-effectively on a regular basis which is analyzed afterward, cross-referenced with some or all of the classification data, and delivered to the client.
Some of the key advantages of Omnibus researches are:
- Quick turn-around and results are available within a matter of days
- Flexible fast and cost-effective
- Can reach more specific audiences such as men or women, education, a certain age or income groups and groups showing a certain behavior