We have a vast experience in consumer packaged goods and fast moving consumer goods industry. At InVeritas research we understand that consumer attitude, preferences and future purchase intentions play a crucial role for success in CPG/FMCG industry.
InVeritas Research’s CPG/FMCG industry market research services specialize in delivering ad-hoc research services. We recommend the optimal qualitative and quantitative data collection methodology, sampling plan and segmentation strategies based on individual project parameters which provide deep insight to our global clients in CPG/FMCG industry.
Our Special areas of expertise include:
- Price Sensitivity Studies
- Product Development Strategies
- New Market Entry Strategies
- U&A, Segmentation, Decision Hierarchy and Market Sizing
- Customer Loyalty, Satisfaction & Advocacy
- Explore the needs and expectations of various consumer segments
- Brand Development, Positioning, Testing & Tracking
- Conduct IDI ’s, Focus Groups to understand and develop the product concept