In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.
We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation
Our Qualified Moderators are highly trained professionals with industry-specific background and are experts in creating a comfortable environment to probe respondent’s feelings, beliefs, thoughts, and perspective in a particular order and words.
InVeritas Research’s market research services are committed towards high-quality research and deliverables and thus all our transcripts too are prepared by skilled professional transcribers and then only our researchers start interpreting and analyzing the data.