Consumer research is a valuable business tool that can help you understand your customers and get deep insight about consumers shopping behaviors, perception about a new product or brand, identifying opportunity for growth and thus analyzing consumer’s attitude and behavior across all channels which help develop actionable strategies to achieve both top and bottom line.
InVeritas Research has and maintains more than 4+ million of consumer panelists across 25+countries and efficiently uses qualitative and quantitative research methodologies such as In-depth Interviews, Online Surveys, CATI and Focus Groups as per the study and sample requirement to access deep insights about consumer dynamics.
Types of consumer market research studies we undertake include:
- Awareness, Attitude & Usage (Aau)
- Brand performance tracking
- Brand evaluation and opportunity
- Brand awareness, advocacy, and loyalty
- Consumer Name Research
- Concept Testing
- Corporate Identity
- Customer Satisfaction Studies
- Competitive threats and opportunities