Market Research in Lebanon

    Lebanon is a sovereign state in Western Asia. It is bordered by Syria to the north and east and Israel to the south, while Cyprus is west across the Mediterranean Sea. Despite its small size, the country has developed a well-known culture and has been highly influential in the Arab world, powered by its large Diaspora.

    Lebanon’s economy follows a laissez-faire model. Most of the economy is dollarized, and the country has no restrictions on the movement of capital across its borders. The Lebanese government’s intervention in foreign trade is minimal.

    The agricultural sector employs 12% of the total workforce. Agriculture contributed to 5.9% of the country’s GDP in 2011. Lebanon’s proportion of cultivable land is the highest in the Arab world; Major produce includes apples, peaches, oranges, and lemons.

    The commodities market in Lebanon includes substantial gold coin production, Oil has recently been discovered inland and in the seabed between Lebanon, Cyprus, Israel and Egypt, and talks are underway between Cyprus and Egypt to reach an agreement regarding the exploration of these resources. The seabed separating Lebanon and Cyprus is believed to hold significant quantities of crude oil and natural gas. Industry in Lebanon is mainly limited to small businesses that reassemble and package imported parts.

    InVeritas Research is one of the Top market research company in Lebanon. We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

    We are among the best market research company in Lebanon for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

    Types of different market research and data collection we do:

    Face to Face Market Research in Lebanon
    InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa and North and South American regions either directly or with the help of trusted partners.

    We help our client to identify the target audience and understand perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

    Central Location Tests in Lebanon

    Central location test is the practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

    InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa and North and South American regions.

    Computer Aided Telephonic Interviews in Lebanon (CATI)

     Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

    Computer Assisted Personal Interview in Lebanon (CAPI)

    CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

    We had have successfully conducted many CAPI researches in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

    Online Surveys in Lebanon

    InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

    With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all.

    In-Depth Interviews in Lebanon

    In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

    We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

    Focus Groups / Online Focus Groups in Lebanon

    InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

    Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

    Ethnography Studies in Lebanon

    Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

    Online Bulletin Boards in Lebanon

    InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

    Usability Testing in Lebanon

    InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

    Industries We Serve