Market Research Company in Cuba

Cuba, the country of the West Indies, is one of the island’s largest and most powerful island in the Caribbean.

The center of the Arawakan-speaking Taino, which had previously displaced the inhabitants, Cuba was sought by Christopher Columbus in Spain in 1492. It became the most important source of red sugar in Spain in the 18th century and later the famous “Pearl” of the Antilles. ”Although Spain had to contend with several difficult and costly campaigns for independence, it continued with the rule of Cuba until 1898, when it lost both America and Cuba in the Spanish-American War. Cuba gained legal independence, though it remained hidden by the neighboring United States.

Cuba is located in the southern Tropic of Cancer where it joins the Atlantic Ocean (north and east), the Gulf of Mexico (west), and the Caribbean Sea (south). Haiti, a neighboring country, is 77 miles east, beyond Windward Passage; Jamaica is about 140 miles south; the Bahamas islands up to 50 miles [80 km] from the north coast; and the United States is 150 miles to the north across the Straits of Florida.

Cuba has a double currency system, where gross wages and prices are set at Cuban pesos (CUP), while tourist economies operate with Convertible pesos (CUC), organized by the US dollar. All Cuban families have a textbook (known as a libreta) to provide them with food and other items, which are provided at a prescribed fee.

InVeritas Research is one of the Top market research company in Cuba. We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

We are among the best market research company in Cuba for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

Types of different market research and data collection we do:

Face to Face Market Research in Cuba
InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa, and North and South American regions either directly or with the help of trusted partners.

We help our client to identify the target audience and understand the perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central Location Tests in Cuba

A central location test is a practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa, and North and South American regions.

Computer Aided Telephonic Interviews in Cuba (CATI)

Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

Computer Assisted Personal Interview in Cuba (CAPI)

CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

We had have successfully conducted many CAPI research in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

Online Surveys in Cuba

InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all.

In-Depth Interviews in Cuba

In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as a potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

Focus Groups / Online Focus Groups in Cuba

InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

Ethnography Studies in Cuba

Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards in Cuba

InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

Usability Testing in Cuba

InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

Pharmaceuticals Market Research in Cuba

InVeritas Research with its team of highly experienced leaders and directors who have spent almost 15-25 years in the pharmaceutical industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Medical Devices Market Research in Cuba

InVeritas Research has successfully completed and delivered over 150 projects on Medical devices of different specialties in European, Middle-East, Asia and North and South American Market.

Our team of highly experienced Project Manager, Consultants, and directors who have spent almost 10-20 years in the Medical devices industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Healthcare Market Research in Cuba

InVeritas Research’s Healthcare Market Research services specialize in delivering ad-hoc research services and recommends quantitative or qualitative data collection methodology, sampling & analysis plan based upon individual project’s requirements which provides deep insights to our clients.

We can reach Physicians, Allied healthcare professionals, Healthcare executives, influencers and patients/caregivers whose opinion and insight plays a crucial role in healthcare decision making.

Our verified proprietary Panel consists of more than 400,000+ Physicians of 70+ specialties and 250,000+ Allied HCP’s of 40+ specialties across the globe.