Market Research Company in Ethiopia

Ethiopia, a country in the Horn of Africa. The country lives within the tropics and is almost identical, with the same size of the north and south and east and west. The capital is Addis Ababa (“New Flower”), located in the center of the country. Ethiopia is the largest and most populous country in the Horn of Africa. With the approval of Eritrea in 1993, its former province off the Red Sea, Ethiopia was blocked off by land.

Ethiopia is one of the oldest countries in the world, the size of its territories varying over the last 100 years of existence. In ancient times it was centered on Aksum, the capital of the northern kingdom of the modern state, about 100 miles [160 km] from the shores of the Red Sea. The present territory was consolidated during the 19th and 20th centuries as European power entered the historic domain of Ethiopia. Ethiopia rose to prominence in the affairs of the modern world for the first time in 1896, when it defeated the Italian colony in the Battle of Adwa, and again in 1935-36, when it was invaded and invaded by Italy and ruled Italy. Liberation during World War II by the power of the Coalition sets the stage for Ethiopia to play a significant role in world affairs.

InVeritas Research is one of the Top market research company in Ethiopia. We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

We are among the best market research company in Ethiopia for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

Types of different market research and data collection we do:

Face to Face Market Research in Ethiopia
InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa, and North and South American regions either directly or with the help of trusted partners.

We help our client to identify the target audience and understand the perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central Location Tests in Ethiopia

A central location test is a practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa, and North and South American regions.

Computer Aided Telephonic Interviews in Ethiopia (CATI)

Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

Computer Assisted Personal Interview in Ethiopia (CAPI)

CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

We had have successfully conducted many CAPI research in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

Online Surveys in Ethiopia

InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all.

In-Depth Interviews in Ethiopia

In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as a potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

Focus Groups / Online Focus Groups in Ethiopia

InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

Ethnography Studies in Ethiopia

Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards in Ethiopia

InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

Usability Testing in Ethiopia

InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

Pharmaceuticals Market Research in Ethiopia

InVeritas Research with its team of highly experienced leaders and directors who have spent almost 15-25 years in the pharmaceutical industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Medical Devices Market Research in Ethiopia

InVeritas Research has successfully completed and delivered over 150 projects on Medical devices of different specialties in European, Middle-East, Asia and North and South American Market.

Our team of highly experienced Project Manager, Consultants, and directors who have spent almost 10-20 years in the Medical devices industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Healthcare Market Research in Ethiopia

InVeritas Research’s Healthcare Market Research services specialize in delivering ad-hoc research services and recommends quantitative or qualitative data collection methodology, sampling & analysis plan based upon individual project’s requirements which provides deep insights to our clients.

We can reach Physicians, Allied healthcare professionals, Healthcare executives, influencers and patients/caregivers whose opinion and insight plays a crucial role in healthcare decision making.

Our verified proprietary Panel consists of more than 400,000+ Physicians of 70+ specialties and 250,000+ Allied HCP’s of 40+ specialties across the globe.