Market Research in Japan

    Japan is a sovereign island nation in East Asia. Located in the Pacific Ocean, it lies off the eastern coast of the Asian mainland and stretches from the Sea of Okhotsk in the north to the East China Sea and China in the southwest and it is often called the “Land of the Rising Sun”. The country is divided into 47 prefectures into eight regions, with Hokkaido being the northernmost prefecture and Okinawa being the southernmost one

    The country benefits from a highly skilled workforce and is among the most highly educated countries in the world, with one of the highest percentages of its citizens holding a tertiary education degree.

    Japan is the third largest national economy in the world, after the United States and China, in terms of nominal GDP, and the fourth largest national economy in the world, after the United States, China, and India, in terms of purchasing power parity

    Japan has a large industrial capacity and is home to some of the largest and most technologically advanced producers of motor vehicles, electronics, machine tools, steel and nonferrous metals, ships, chemical substances, textiles, and processed foods. Agricultural businesses in Japan cultivate 13 percent of Japan’s land, and Japan accounts for nearly 15 percent of the global fish catch, second only to China.

    InVeritas Research is one of the Top market research company in Japan. We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

    We are among the best market research company in Japan for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

    Types of different market research and data collection we do:

    Face to Face Market Research in Japan
    InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa and North and South American regions either directly or with the help of trusted partners.

    We help our client to identify the target audience and understand perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

    Central Location Tests in Japan

    Central location test is the practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

    InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa and North and South American regions.

    Computer Aided Telephonic Interviews in Japan (CATI)

     Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

    Computer Assisted Personal Interview in Japan (CAPI)

    CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

    We had have successfully conducted many CAPI researches in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

    Online Surveys in Japan

    InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

    With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all.

    In-Depth Interviews in Japan

    In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

    We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

    Focus Groups / Online Focus Groups in Japan

    InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

    Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

    Ethnography Studies in Japan

    Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

    Online Bulletin Boards in Japan

    InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

    Usability Testing in Japan

    InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

    Industries We Serve