Qualitative Services

    In truth we believe, and so is our mission to uncover the truth and let our client understand their brands and market by empowering stakeholders with real world data so that they can take commercially sound and bold decisions in pursuit of their brand leadership.

    Qualitative Market Research is about finding out not only what consumers think about the product but also letting people talk about their opinions which help to understand their motivations and feelings.

    Our team is experienced in the full range of qualitative research methodologies, and can help you design a bespoke programme, tailoring methodologies as per project needs.

    Having professionally trained and experienced moderators we develop the questioners of the projects after detailed discussion with the client and have conducted many Qualitative researches like In-depth Interviews,  Dyads/Triads, Focus Group Discussions, Usability testing and Brainstorming in different geography and with difficult to reach respondents in various industries like Automotive, Finance, Healthcare, FMCG, Travel and Tourism.

    InVeritas research is committed towards High quality research and deliverables and thus all our transcripts too are prepared by skilled professional transcribers and then only our researchers starts interpreting and analyzing the data.

    Focus Groups / Online Focus Groups

    InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

    Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

    In-Depth Interviews 

    In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

    We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

    Ethnographic Market Research

    Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

    Online Bulletin Boards 

    InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

    Usability and Testing Research

    InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

    Our Research Services